"Why do Hong Kong brands need to do marketing on Xiaohongshu? 5 reasons that cannot be ignored"
- Jul 14, 2025
- 1 min read
1. Hong Kong users are growing rapidly
Xiaohongshu’s monthly active users in Hong Kong have exceeded 2 million, 70% of whom are born after 1990 and have strong purchasing power.
57% of mainland tourists will search for travel guides on Xiaohongshu before coming to Hong Kong , which affects their local consumption decisions.
2. The conversion rate of grass planting is very high
The conversion rate of Xiaohongshu notes is 20-40% , which is much higher than FB/IG ads.
For example, Mannings in Hong Kong uses the hashtag #Hong Kong Cosmeceuticals Guide to attract mainland customers to check in and shop.
3. Low cost and high return
The cost of cooperating with amateurs/KOC is only HK$500-3000 per article, and the CPM is 30% lower than FB.
4. Accurately target female customers
72% of users are women aged 18-35, suitable for beauty, maternity and baby, and fashion brands.
5. Improvement of e-commerce closed loop
You can directly open a Xiaohongshu store, and users can "plant grass → place an order" without having to jump.
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