"Analysis of Xiaohongshu's latest algorithm in 2025: How to get more exposure for your posts"
- MartinaC
- Jul 14
- 2 min read
Xiaohongshu's algorithm determines whether your content can be exposed. In 2025, the platform further optimized the recommendation mechanism, focusing more on content quality, interaction rate and user stay time. The following are the key algorithm rules and optimization strategies:
Three core changes in Xiaohongshu’s algorithm in 2025
The " 3- hour golden period" determines the weight of recommendations
The number of likes, favorites, and comments within 3 hours after a new note is published affects the subsequent recommendation volume.
It is recommended to post between 20:00-22:00 (peak time for Hong Kong users) and proactively reply to early comments.
"Collection rate" is more important than likes
The algorithm considers collection = high-value content, and notes with a collection rate > 5% are more likely to enter the recommendation pool.
Providing practical information (such as "Hong Kong Beauty Money Savings Guide") can increase the desire to collect.
The proportion of "search traffic" increased to 40%
Optimizing titles and content keywords (such as "Hong Kong store exploration" and "affordable skin care recommendations") can help capture search traffic.
3 Steps to Improve Algorithm Friendliness
The title contains precise keywords (e.g. "2025 Hong Kong Sunscreen Test | These 3 are non-sticky and sweat-proof")
The first image attracts clicks (use contrasting images and large headlines)
Guided interaction (ending with a question: "Which one do you like best? Leave me a message!")
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