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"Hong Kong restaurants must learn! 5 steps to market food check-in on Xiaohongshu to attract young diners"

Competition in Hong Kong's catering industry is fierce, and Xiaohongshu has become the preferred platform for young diners to find delicious food. According to the latest data, Xiaohongshu's food content is viewed more than 5 million times a day. Here are 5 practical steps to help your restaurant quickly attract target customers:

Step 1 : Create a “check-in- able ” dining environment

  • Design 1-2 "must-photograph corners" (such as feature walls, creative display)

  • The lighting should be sufficient to suit mobile phone photography (brightness > 300 lux recommended)


Step 2 : Create highly interactive menu notes

  • Title formula: "Hong Kong [ region ] + [ cuisine ] + surprise point" (e.g. "Hidden World Thai Cuisine in Causeway Bay | Volcano Spare Ribs So Big That Two People Need to Hold Them")

  • Content highlights: ✓ Close-up of food (lava effect/brushed image) ✓ Price tag (most concerned by young customers) ✓ Dining story (to increase the sense of reality)


Step 3 : Launch a hashtag challenge

  • Create a unique hashtag like #Hong Kong Western Restaurant

  • Encourage customers to post @official account and win a prize every month



Step 4 : Collaborate with local KOC

  • Select nano-influencers with less than 10,000 fans, the most cost- effective

  • Provide free tasting + exclusive coupon code to track conversion


Step 5 : Limited-time discount diversion

 

 

Hong Kong brands want to operate Xiaohongshu efficiently? Projects Promotion provides: 🔹Xiaohongshu promotion : content planning, KOL matching, data analysis 🔹Ad placement: accurately target Hong Kong target audience

🔹 Content creation / expert store visits




 

📩 Immediate consultation:

 
 
 

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