The Ultimate Guide to Xiaohongshu Marketing: How to Attract More Customers in the Hong Kong Market
- MartinaC
- Jul 14
- 2 min read
Why do Hong Kong brands need Xiaohongshu marketing?
Xiaohongshu (Xiaohongshu/RED) is one of the fastest growing social e-commerce platforms in Hong Kong, with more than 200 million monthly active users, 70% of whom are female, aged between 18 and 35 (source: QuestMobile 2024 report ). For Hong Kong brands, Xiaohongshu is the best platform for "planting grass" (product recommendations) and converting sales.
The three major advantages of Xiaohongshu in the Hong Kong market
High purchase intention: 60% of users will place an order based on Xiaohongshu recommendations ( Kantar data ).
Localized traffic is accurate: Hong Kong users search for tags such as "#Hong Kong Beauty" and "#Hong Kong Food" more than 500,000 times a day.
Low cost and high return: Compared with Facebook advertising, the CPM (cost per thousand impressions) of Xiaohongshu KOL cooperation is 30% lower .
3 Steps to Build a Hong Kong Brand’s Xiaohongshu Marketing Strategy
1. Optimize your account: make your brand easier to search
Keyword layout: Add words such as "Hong Kong", "authentic", and "purchase agent" to your nickname and profile (for example: "Hong Kong XX Beauty Official Store").
Enterprise account certification: improve trust and unlock data analysis functions ( Xiaohongshu Enterprise Account Application Guide ).
2. The formula for hot content: 3 types of posts that Hong Kong users love the most
✅ "Real-time test + comparison" (e.g. "Real-time test of the top 5 sunscreens in Hong Kong | Results of 3 hours of sun exposure at the beach") ✅ "Localized scenes" (e.g. "Newly opened coffee shops in Causeway Bay | Recommended Hong Kong style check-in spots") ✅ "Discount guide" (e.g. "Must-buy list for Sogo store celebration in Hong Kong + hidden discount codes")
3. Advertise + find KOL : quickly increase sales
Information flow ads: suitable for short-term promotions, with a click cost of about HK$5-8 ( Xiaohongshu advertising background ).
KOL tiered collaboration:
Top KOL (100,000+ fans): Single article price HK$10,000+, suitable for brand exposure.
Nano KOL (1,000-10,000 fans): The lowest CPE (cost of engagement), suitable for "amateur influencers".
Take action now: Let a professional team help you grab Xiaohongshu traffic!
Hong Kong brands want to operate Xiaohongshu efficiently? Projects Promotion provides: 🔹Xiaohongshu promotion : content planning, KOL matching, data analysis🔹Ad placement: accurately target Hong Kong target audience
🔹 Content creation / expert store visits
📩 Immediate consultation: